The activation launching August 23 invites guests to style their hair, have their new look projected on a 7'
LED sphere, and interact with drag queens Cyn City, Kerri Colby and Cynthia Lee Fontaine

AUSTIN, Texas, Aug. 21, 2025 /PRNewswire/ -- Bed Head, the brand known for its innovative line of haircare and styling products, is pulling up to Austin Pride louder, bolder, and more unapologetic than ever. The company announced today that it will launch the Hold Your Head High experience at the Pride Festival on August 23 with a salon inspired activation that's all about fearless self-expression.

The activation featured at Republic Square Park invites pride-goers to be the center of attention with a giant, interactive pop-up salon where they can get their hair touched up with Bed Head products and strike an iconic pose for all Austin Pride to see – literally. Each participant's image will be projected onto a massive LED sphere towering over the installation, turning individual self-expression into a collective celebration.

"In a moment when visibility and solidarity matter more than ever, we're proud to stand tall with the LGBTQIA+ community," said MarKetha Rosborough, Head of Brand Marketing at Bed Head. For almost 30 years, Bed Head has been about empowering unapologetic individuality. We see that spirit beautifully alive at Austin Pride – a place where people are free to be their most authentic and creative selves. We're here to amplify every headstrong voice." 

The activation will also be joined by Texas' own drag queen extraordinaire, Cyn City, who will style people's hair at the salon station. Iconic queens from RuPaul's Drag Race, Season 14's Kerri Colby and Season 8 and 9's Cynthia Lee Fontaine will also be in attendance, both embodying fearless beauty and individuality. 

Bed Head has long championed the LGBTQIA+ community - from collaborations with RuPaul's Drag Race legends to ongoing support for queer creatives and artists. Bed Head is now making a statement at Austin Pride by empowering everyone to let their style define them.

"Beauty is power, and for me, it starts at the crown - literally. Whether I'm on stage or on the street, my hair tells a story. Bed Head gives people the tools to express themselves unapologetically, and that kind of fearless beauty? That's what turns heads and breaks boundaries," said Kerri Colby, contestant on RuPaul's Drag Race, Season 14.

Samples of Bed Head's premium products including After Party, Hard Head, Masterpiece and Dirty Secret, will be distributed by brand ambassadors at the activation and throughout the Pride Parade. For more product information, visit ULTA or visit the Bed Head product page on Amazon.

Bed Head invites all pride-goers to hold their heads high - and let their hair speak volumes. For more information, visit www.beadhead.com/us.

About Bed Head
Bed Head is the original rebel hair brand built by professional artists to empower creative self-expression. With bold packaging and premium products trusted by stylists, we help individuals break the rules - not their hair. Our mission is to champion creativity in a world that pressures conformity.

Credits
Client - Bed Head: 
MarKetha Rosborough, Head of Brand Marketing (US)
Philip Downing, Creative Director
Creative Agency: Lucky Generals
Media Agency: Cream
PR Agency: FleishmanHillard

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SOURCE Bed Head by TIGI