The viral Direct to Consumer brand shatters growth ceilings with AGS partnership, rewriting what's possible for brands after founder Taylor Capuno was told "paid ads would never work."

LOS ANGELES, Aug. 21, 2025 /PRNewswire/ -- Paid ads were supposed to be dead for CAKES Body. The viral women's undergarment brand had a devoted community and millions in organic sales—but their ad agency told them to quit running campaigns altogether.

Instead, CAKES Body partnered with performance marketing agency Accelerated Growth Studio (AGS)—and the results have shattered expectations. In just one year, CAKES scaled from $7 million to $75 million in revenue, with profitable ad spend now topping $300,000 per day. The brand has revised its 2024 revenue forecast from $30 million to $80 million and is on track for $120 million+ in 2025.

"We were doing everything organically. Paid hadn't worked. Our previous agency told us, 'You'll be lucky to break even on ads,'" says Taylor Capuno, CEO and co-founder of CAKES Body. "That's when I almost gave up."

From "Paid Doesn't Work" to Top 0.01% of Meta Advertisers
When AGS took over, CAKES' paid media was broken. There were mismanaged campaigns, scattered budgets, and no scalable acquisition engine. Within weeks, AGS rebuilt the Meta ad account from the ground up, then expanded to TikTok, Google Ads, and a suite of conversion-optimized landing pages.

Today, CAKES ranks among the top 0.01% of Meta advertisers globally, operating in the same tier as Amazon and Temu.

The AGS Formula for Scale
Unlike traditional agencies, AGS doesn't just buy media—it builds growth engines tied directly to profit. For CAKES, that meant:

• A complete Meta ad account rebuild with performance-tiered budget structures
• Expansion to TikTok and Google with platform-specific strategies and creative
• Landing page optimization via Replo for rapid iteration and testing
• Creative testing infrastructure through Motion to deploy and scale UGC, hooks, and angles
• Promotion strategy tied to real-time offer performance
• Budget optimization by margin and CAC—not vanity metrics like ROAS

"Partnering with AGS feels like working with mad scientists—in the best way," said Capuno. "They're aggressive, smart, and actually understand how these platforms evolve."

The Results

• +750% YoY revenue growth
• $75M revenue in 12 months
• $80M forecast for 2024 (up from $30M)
• $300K/day in profitable ad spend

What's Next for CAKES Body
CAKES plans to double revenue again in 2025 by building on the success of its current campaigns and expanding its product line. With AGS as its media partner, the brand will continue scaling acquisition while aligning growth directly to profit and P&L goals.

"Most agencies just don't get it," Capuno states. "AGS acts like a true business partner."

About CAKES Body
CAKES body is a leading innovator in women's undergarment solutions. The self-funded start-up has grown from $0 to $100 million in three years, has donated over $1 million to women's health causes, and amassed a community of millions of customers. Founded by sisters Taylor Capuano and Casey Sarai, CAKES is committed to creating products — and workplaces — that make life better for women everywhere.

About Accelerated Growth Studio
Accelerated Growth Studio (AGS) is a performance marketing agency specializing in scaling DTC brands through data-backed media buying, creative testing, and full-funnel optimization. AGS partners exclusively with brands looking to scale aggressively and profitably. AGS has helped many DTC brands scale faster than they ever imagined. To learn more or request a free audit, visit https://www.accelerated.digital.

Media Contact:
Anita Lane
400067@email4pr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/cakes-body-scales-from-7m-to-75m-in-12-months-after-partnering-with-accelerated-growth-studio-302535870.html

SOURCE Accelerated Growth Studio