TUCSON, Ariz., Aug. 21, 2025 /PRNewswire/ -- CannaCribs, the leading cannabis cultivation docuseries produced by GrowersHouse Holdings and hosted by Co-Founder Nate Lipton, announces the premiere of a new episode showcasing Primitiv Group—a Michigan-based cannabis wellness brand founded by Pro Football Hall of Famer Calvin "Megatron" Johnson Jr. and former NFL offensive lineman Rob Sims.

Filmed at Primitiv's state-of-the-art facility in Webberville, Michigan, the episode offers viewers an inside look at how Johnson and Sims are redefining wellness through research-driven cannabis cultivation. Inspired by their experiences in professional football, navigating the physical and mental toll of the sport, they sought plant-based solutions to improve quality of life for athletes, patients, and consumers.

"Cannabis is the original medicine—it's primitive by nature," says Johnson. "Our mission is to break down stigmas and prove its potential to improve lives."

The CannaCribs tour features Director of Cultivation Brandon Messer, who details Primitiv's controlled-environment growing techniques, genetics selection, and crop steering methods. With a focus on exclusive cultivars, terpene-rich profiles, and boutique quality, the process is designed for optimal plant health and exceptional consumer experience.

Johnson underscores the importance of athlete advocacy in changing public perception: "Having athletes share how cannabis has helped them is essential for breaking stigma. It's about education and showing the real, human side of the plant's benefits."

In addition to facility coverage, the episode blends signature CannaCribs storytelling with local flavor, including a visit to Detroit's iconic American Coney Island.

Primitiv's portfolio includes premium craft flower, pre-rolls, infused products, and wholesale offerings, organized in tiered lines to meet diverse market demands while maintaining rigorous quality standards. Their mission extends beyond retail—investing in research collaborations and educational initiatives aimed at advancing global cannabis acceptance.

The Primitiv episode premieres on the CannaCribs YouTube channel on August 26 at 1:00 p.m. PDT. Viewers can join the live chat during the debut and engage directly with the CannaCribs and Primitiv teams.

Watch the premiere: https://youtu.be/32CfV2F1PGE
 Learn more about Primitiv: https://primitivgroup.com/
 Learn more about GrowersHouse: https://growershouse.com/

About CannaCribs
 CannaCribs is the premier cannabis cultivation series on YouTube, taking audiences inside the most advanced grow operations worldwide to highlight industry innovation, education, and culture.

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SOURCE GrowersHouse Holdings