New Attract FX category features magnetic finishes yielding dynamic depth and captivating 3D effects that shimmer with every movement

TOTOWA, N.J., Aug. 20, 2025 /PRNewswire/ -- Color Street today announced their latest innovation category: Attract FX, a new metallic-infused magnetic-effect nail strip that utilizes a proprietary production process. This first-of-its-kind category is launched with Velvet Lounge, a dynamic nail polish strip collection of on-trend fall shades that showcase this new technology. The collection featuring this new technology is available on ColorStreet.com and via Independent Stylists across the United States.

The Velvet Lounge Collection features six shades with multidimensional Attract FX finishes, created through a proprietary production process. Magnetic pigments are precisely aligned by controlled magnetic fields, locking in the pattern before the strip ever reaches the customer so that no separate magnet or activation step is needed. Each nail strip is ready to apply and delivers instant, eye-catching depth and dimension.

"Our team set out to create a look that feels artistic and bold, but still easy to both apply and wear while creating something that felt completely different from anything we've done before," said Fa Park, Founder and CEO of Color Street. "This collection brings a new kind of polish effect to the category and while there is technical work behind the scenes, the end result is effortless for the customer. Once again we have reimagined what consumers expect from an at-home manicure."

The Velvet Lounge collection features smooth, reflective linear patterns that call to mind luxurious, textured fall fabrics, resulting in a velvety, smooth appearance with magnetic dimension. Every nail strip is pre-set with its effect, delivering a unique result with a simple peel-and-press application.

This launch follows an extensive research and development process in which Color Street's teams tested pigment types, pattern control, and production methods to achieve consistent, high-quality results. The Velvet Lounge Collection and the development of future Attract FX shades with new, exciting magnetic patterns reflect the brand's continued investment in innovation and its goal to offer fresh, creative ways for people to express their style. Find the latest at: colorstreet.com

About Color Street
The technology behind Color Street was created in 1988 by Fa Park, who observed how much time women wasted waiting for nail polish to set and the difficulty of obtaining a perfect manicure. Determined to make this process fast and flawless, he created patented nail strips made with real nail polish that apply in seconds, don't require tools, and are immediately dry to the touch. Top beauty brands utilized his revolutionary product for years. Color Street was founded in 2017 with the goal of inspiring entrepreneurial beauty lovers around the globe to pave their own path and express themselves in full color.

Today, Color Street has approximately 70 patents in the US and internationally and a dozen awards for transformative innovation in beauty. Color Street's patented nail strips remain the hero product, with new shades and designs released twice-monthly based on the latest and greatest trends in beauty. Building on extensive color expertise and insights, Color Street introduced a clean beauty cosmetic line with lipsticks, lip liners, mascara, and gel eyeliners in 2022.

PR:
Elizabeth Bergman / 917-903-6768

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SOURCE Color Street