Digital School of Marketing Empowers Career Growth with New Advertising & Digital Marketing Certificate

Sandton, South Africa - April 18, 2025 / Digital School of Marketing /

DSM Empowers Marketers with National Certificate of Advertising and Advanced Digital Marketing

Digital School of Marketing Offers Accredited Program to Elevate Digital and Advertising Skills Across Industries

Revolutionising Online Learning with a Career-Driven Qualification

In response to the growing demand for skilled digital marketers and advertising professionals, the Digital School of Marketing (DSM) has officially launched the National Certificate of Advertising and Advanced Digital Marketing — a comprehensive online course tailored for individuals seeking to thrive in South Africa’s fast-evolving media, advertising, and marketing sectors.

This unique qualification merges strategic advertising principles with cutting-edge digital marketing tools, equipping learners with in-demand competencies that align with both local and international industry standards.

National Certificate of Advertising and Advanced Digital Marketing: A One-of-a-Kind Qualification

Offered exclusively by DSM , the National Certificate of Advertising and Advanced Digital Marketing is the first of its kind in South Africa to be delivered entirely online, combining MICT SETA-accredited advertising fundamentals with advanced digital modules.

This Premium Qualification Caters To:

Media Professionals Aiming to Upskill Strategically

For media professionals already working in advertising, publishing, PR, or broadcasting, the National Certificate of Advertising and Advanced Digital Marketing provides a structured and accredited pathway to advance their expertise. Whether transitioning into digital campaign management or expanding creative responsibilities, this course equips experienced media workers with current digital tools and strategic insights needed to thrive in today’s content-driven, data-powered landscape. It’s a smart investment for those seeking long-term relevance and leadership in media roles.

Entry-Level Marketers Seeking Nationally Recognised Credentials

Aspiring marketers entering the workforce often lack a formal qualification that bridges theoretical learning with real-world application. The National Certificate of Advertising and Advanced Digital Marketing offers exactly that. With its SAQA-aligned, NQF 5 accreditation, the course gives entry-level professionals a nationally recognised credential that boosts employability and prepares them for practical challenges in digital marketing, content creation, campaign planning, and brand communication. It’s an essential foundation for launching a successful marketing career.

Digital Entrepreneurs Needing Structured Training

Entrepreneurs running their own digital brands, eCommerce businesses, or service-based startups often rely on trial-and-error marketing. The National Certificate of Advertising and Advanced Digital Marketing changes that by delivering structured, evidence-based training across SEO, email marketing, paid media, and analytics. Business owners can immediately apply what they learn to improve visibility, convert customers, and scale operations effectively. It’s ideal for self-starters who want to sharpen their marketing skillset while maintaining the flexibility of online study.

Corporates Upskilling Internal Marketing Teams

In today’s competitive landscape, corporations need in-house marketing teams that are fluent in both strategy and digital execution. The National Certificate of Advertising and Advanced Digital Marketing is an ideal professional development tool for companies looking to enhance their team’s capabilities. With topics like web analytics, social media strategy, branding, and mobile marketing, teams can gain hands-on knowledge that aligns with business objectives—while enjoying the convenience of online, self-paced learning. It’s a scalable solution for modern corporate training.

The course includes 20 comprehensive modules, covering everything from marketing research and digital strategy to SEO, brand management, social media, and mobile marketing. With a flexible study model and interactive digital tools, students are empowered to study at their own pace and on their own terms.

Why the National Certificate of Advertising and Advanced Digital Marketing Matters

As businesses pivot toward digital platforms, marketing professionals require a broad and practical skill set to succeed. The National Certificate of Advertising and Advanced Digital Marketing prepares students to manage campaigns, create digital content, track analytics, and make data-driven marketing decisions.

Designed in alignment with the MICT SETA (SAQA ID: 58820, NQF 5) framework, the qualification ensures students graduate with nationally recognised credentials that are transferable to other academic institutions and industry sectors. It is also compliant with BEE standards, and the course content has international relevance, making it ideal for students targeting global roles.

A Detailed Curriculum That Covers Core and Advanced Skills

DSM’s National Certificate of Advertising and Advanced Digital Marketing is built on a strong academic foundation that addresses both traditional and modern marketing concepts.

Core Advertising and Marketing Modules Include:

Marketing Communications Concepts
Presenting Advertising Ideas
Writing Advertising Copy
Developing Customer Relationships
Supervision of Technical Projects
Marketing Strategy and Research

Advanced Digital Marketing Modules Cover:

Digital Marketing Strategy
Content Marketing and Digital Copywriting
SEO and Web Analytics
Social Media Marketing Across All Platforms
Mobile Marketing
Email Marketing
WordPress Website Creation
Paid Search and Display Advertising
Brand Management
Public Relations in the Digital Age

This combination gives students a 360-degree view of the advertising and digital marketing ecosystem, with hands-on tools they can immediately apply in the real world.

Study Anytime, Anywhere: Online Learning Meets Interactive Delivery

A major differentiator of the National Certificate of Advertising and Advanced Digital Marketing is its online delivery model. DSM’s state-of-the-art e-learning platform supports a fully virtual experience that simulates traditional classroom learning with added flexibility.

Students receive:

Interactive slides for each topic
Downloadable eBooks per module
Bespoke infographics tailored to learning outcomes
On-demand and live video lectures (96 hours across 6 months)
Access to the DSM Virtual Series, offering exclusive expert insights
Formative and summative assessments with expert feedback
A certificate of completion per module and a final hard copy qualification

Learners also benefit from unlimited access to virtual classrooms, allowing them to engage in live sessions, connect with peers, and interact with seasoned instructors from the digital marketing industry.

Who Should Enrol in the National Certificate of Advertising and Advanced Digital Marketing?

This course is built to accommodate various student profiles, including:

✅ Working Professionals

Digital strategists, marketing managers, and advertising coordinators looking to elevate their skill set and boost their credentials within a competitive job market.

✅ Job Seekers and Career Switchers

Individuals aiming to enter the marketing, media, or communications space with a recognised qualification.

✅ Entrepreneurs and Freelancers

Small business owners, content creators, and independent consultants seeking structured marketing skills to scale their businesses.

✅ Corporate Teams

Businesses looking to invest in internal training programs for marketing staff or departments.

With a 16 to 20-month estimated duration, the course allows for manageable time investment while maintaining professional and personal responsibilities.

MICT SETA Accreditation and BEE Compliance Ensure Educational Excellence

The National Certificate of Advertising and Advanced Digital Marketing holds a prestigious MICT SETA accreditation (NQF Level 5). This aligns the course with national qualifications frameworks and enhances graduate credibility in the job market.

Additionally, DSM is a BEE-compliant institution, committed to inclusive education and accessible learning for all South Africans. The course certification is internationally transferable, giving students the flexibility to work locally or abroad.

Digital School of Marketing: Setting the Standard in Online Education

With a strong legacy in marketing and design education, the Digital School of Marketing has earned a reputation for quality and innovation. By combining traditional expertise with digital advancements, DSM continues to lead the industry in providing accessible, accredited learning opportunities.

Other notable DSM distinctions include:

A massive video library supporting visual learning
Courses designed by industry experts
Flexible monthly payment plans
Ongoing student support and academic advising
A wide array of accredited courses across business, marketing, and design disciplines

Student Outcomes and Career Opportunities with the National Certificate

Graduates of the National Certificate of Advertising and Advanced Digital Marketing are equipped to pursue diverse, high-growth career paths across multiple industries.

Advertising and Brand Management Roles

Graduates are well-prepared to take on roles in advertising agencies, marketing departments, and media houses—working on campaigns, copywriting, client management, and creative direction.

Digital Marketing and Content Strategy

Students can step confidently into positions such as SEO specialists, content strategists, social media managers, and analytics coordinators. The curriculum ensures they understand both the strategic and technical components of digital campaigns.

Entrepreneurship and Freelance Consulting

With a full-stack skill set in advertising and digital, graduates can launch their own agencies, freelance businesses, or digital consulting services. Many also integrate their skills into eCommerce, influencer marketing, and online education ventures.

Flexible, Modular Study Model: Ideal for Working Adults

DSM’s modular structure allows students to progress through each unit at a pace that suits their lifestyle. This self-paced approach is ideal for working adults, parents, and those balancing multiple responsibilities.

Each completed module awards a digital certificate of achievement, providing learners with tangible proof of progress that can be shared with employers, clients, or peers via platforms like LinkedIn or personal portfolios.

Bridging the Skills Gap with Practical Training

One of the course’s defining features is its focus on practical application. Rather than relying solely on theory, the National Certificate of Advertising and Advanced Digital Marketing provides actionable skills students can implement immediately in their current or future roles.

From building websites on WordPress to conducting market research or managing social campaigns, the course ensures learners are workplace-ready from day one.

Enrolment Now Open: Take the First Step Toward a Marketing Career

DSM encourages all aspiring marketers, advertisers, and brand builders to explore the opportunities offered by the National Certificate of Advertising and Advanced Digital Marketing. Registration is open throughout the year, with virtual classes starting regularly.

Prospective students can access:

A downloadable course prospectus
Support from a dedicated enrolment advisor
Flexible payment options and financing plans
Corporate training packages for teams

With structured guidance and industry-led education, DSM ensures that every student walks away confident, qualified, and career-ready.

Start Your Future in Marketing Today

Explore the National Certificate of Advertising and Advanced Digital Marketing

Whether you’re looking to upskill, change careers, or deepen your digital expertise, the National Certificate of Advertising and Advanced Digital Marketing is your gateway to the next level.

✔ 20 dynamic modules
✔ Internationally transferable qualification
✔ 100% online with live classes
✔ Expert facilitators
✔ Accredited by MICT SETA

Take the Next Step: Enrol Today

Visit https://digitalschoolofmarketing.co.za to learn more about the National Certificate of Advertising and Advanced Digital Marketing, download the prospectus, or chat live with a course advisor.

Enrol in the National Certificate of Advertising and Advanced Digital Marketing Today

Ready to future-proof your career in the digital marketing space? Explore the National Certificate of Advertising and Advanced Digital Marketing by the Digital School of Marketing. Gain the skills, certification, and confidence you need to succeed by Digital School of Marketing (DSM) of in one of today’s most exciting industries.