VANCOUVER, BC, Aug. 21, 2025 /PRNewswire/ -- Fintel Connect, the leading performance marketing technology company specializing in financial services, has announced the release of its second annual Financial Industry Affiliate Marketing (FIAM) Report. The report uniquely highlights the latest customer acquisition and partnerships trends in banking and fintech across North America.

The FIAM Report draws on survey responses from more than 100 affiliate marketing partners including aggregator sites, comparison platforms, publishers, and content creators. With direct access to the end consumer, these partners provide financial brands with rare visibility into shifting consumer demand, emerging products, and the broader trends shaping digital acquisition strategies.

Key insights featured in the report include:

• Top consumer and business product trends gaining traction in 2025
• Marketing strategies and emerging themes expected to influence 2026
• Predictors of financial brand performance across U.S. and Canadian markets
• A year-over-year comparison of affiliate marketing trends and outcomes

"Affiliate partners are the expert marketers closest to today's financial consumers. Their unique vantage point gives financial institutions powerful foresight into where the market is heading," said Nicky Senyard, CEO, Fintel Connect. "The FIAM Report is designed to equip banks, credit unions, and fintechs with the insights they need to refine strategies, strengthen partnerships, and stay ahead in a competitive market."

The FIAM Report is targeted toward senior executives, marketing leaders, and affiliate program managers in financial services who are seeking data-driven guidance on where to invest budgets, optimize partnerships, and capture growth opportunities in the year ahead.

The full report can be accessed here. 

About Us: 

Fintel Connect is the leading partner marketing solution exclusively for financial services. With a scalable platform, curated network of affiliates and influencers, expert team, and AI-driven marketing compliance tool, Fintel allows banks, credit unions, and fintechs to scale customer acquisition with confidence. Backed by BankTech Ventures, the ICBA, Economic Development Canada, and trusted by 100+ financial brands, Fintel is the destination for performance-driven growth. Think Finance Affiliate Marketing. Think Fintel Connect.

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Shagun Mehta
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SOURCE Fintel Connect