Givebutter provides free fundraising technology and educational tools to participating organizations to help maximize impact for historically underfunded causes and communities

AUSTIN, Texas, Aug. 20, 2025 /PRNewswire/ -- In the United States, only 1.3% of all philanthropic funding goes to Black communities, down from an all-time high of nearly 2% in 2020, when a national reckoning on racial justice spurred increased commitments to equity. Since then, shifting policies and changing attitudes toward diversity and inclusion have created new barriers for nonprofits working to uplift and empower Black communities.

"Four years ago was the first time in my history that we saw Black-led organizations like Black in Marine Science getting significant amounts of money to do change work, specifically in Black communities. Now, we're facing systemic barriers in the U.S. that make it hard to thrive," said Dr. Tiara Moore, CEO of Black in Marine Science (BIMS), a Givebutter customer.

In a reality where nearly three-quarters of Black-led nonprofits struggle to find new donors in today's landscape, stories like Dr. Moore's are too common. That's why Givebutter is proud to support BackBlack and its official campaign, Black Philanthropy Month 2025, through its annual Givebutter Gives Back campaign.

For the fourth consecutive year, Givebutter will provide free educational fundraising resources and customer support, as well as donate $10,000 to Black-led nonprofits and organizations that support and uplift Black communities, donating $1,000 each to the top 10 most engaging campaigns of the month.

How Givebutter Helps Nonprofits Connect with Donors in Meaningful Ways During Black Philanthropy Month

Floyd Jones, Founder of BackBlack and Global Chair of Black Philanthropy Month, says the campaign, which takes place annually in August, is meant to bring critical visibility and connection to a community that needs a spotlight. "I notice that people who look like me and represent communities that look like me are often unseen and unsupported," said Jones.

A former Givebutter employee, Jones saw the potential for the Givebutter Gives Back program to solve an important need in helping Black-led nonprofits reach donors through tools that give them increased visibility into their fundraising, more connection to their donors, and the ability to be more responsive and creative with how they engage. "I knew Givebutter had a massive platform representing billions of dollars in giving. We can make a change. We can see a problem and decide to do something different," said Jones.

For Givebutter customer BIMS, this is the second Black Philanthropy Month campaign on the Givebutter platform, having permanently switched from a P2P service last year. Givebutter's technology stack has allowed the organization to modernize its donor engagement so it can focus on raising money and making change in its community. "Givebutter's technology allows us to be more focused on fundraising as a goal; it makes it more fun and not as daunting," said Dr. Tiara Moore, CEO, BIMS.

In addition to the fundraising pages and events, many nonprofits take advantage of Givebutter's donor engagement and marketing tools to help meet their fundraising goals during Black Philanthropy Month. The ability to send timely, contextually relevant messages to donors, as well as integrate donate buttons across content, enables participating organizations to grow their donor base and encourage more giving.

How to Get Started for Black Philanthropy Month

2025 Black Philanthropy Month takes place August 1 through 31. Organizations can sign up for a free Givebutter account and apply to the Givebutter Gives Back program by visiting the hub for more details.

"We're eager to see the campaigns our Changemakers have in store for this year's Black Philanthropy Month," said Max Friedman, CEO, Givebutter. "Givebutter is honored to be a hub for these inspiring campaigns and their leaders who truly are making the world a 'butter' place."

Jones recommends going to BackBlackMovement.org to look for all participating organizations, resources and stories of Black philanthropy to get inspired. "I find inspiration in the individual life changes, the stories that have never been told, and we get to tell those stories in a beautiful and bold way," said Jones. "If you ever feel unseen, I want you to know the world sees you and we need you to shine your light. You have to start with an intention, and you have to get started."

To help other organizations learn how to turn underfunded ideas into global equity movements, vote for Jones' and Friedman's SXSW® panelpicker submission. Friedman hopes to join Jones in March 2026 to reveal the BackBlack founder's playbook that raised millions, mobilized thousands, and secured top-tier partnerships.

About Givebutter

Givebutter is the easiest-to-use, all-in-one fundraising and donor management platform built exclusively for nonprofits. It empowers millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to unify donation forms, fundraising campaigns, events, auctions, donor CRM, email, and more—all in one place. With a 100% transparent tip-or-fee model, Givebutter's core fundraising tools are completely free to use. Ranked the #1 nonprofit software company on G2 across multiple categories, Givebutter is on a mission to power the next billion changemakers. Learn more at Givebutter.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/givebutter-supports-black-philanthropy-month-to-help-nonprofits-bridge-gaps-in-funding-for-black-led-organizations-302533790.html

SOURCE Givebutter