10% of Proceeds Donated to OutFront Minnesota to Support LGBTQ+ Rights in the Midwest
(PRUnderground) June 1st, 2025
Good Ass Hair Day, a Midwest-based brand known for its bold, clean haircare, has released its annual Pride bottle in celebration of LGBTQ+ identity, creativity, and community. This year’s limited-edition bottle was designed by Minneapolis-based queer illustrator Hailey Herzog, and features a hand-drawn, pastel-hued parade of joyful, diverse figures—an ode to queer joy and collective liberation.
The bottle will be available exclusively during Pride Month, with 10% of proceeds benefiting OutFront Minnesota, one of the state’s leading LGBTQ+ advocacy and education organizations.
“Our Pride bottle is more than just great design—it’s about visibility, impact, and giving back,” said Katelynn Taylor, co-founder of Good Ass Hair Day. “Hailey’s artwork captured the heart of Pride: celebrating who we are while fighting for a more inclusive future.”
Hailey’s design inspiration came from early Pride marches and the radical act of showing up authentically. “I wanted something light, dynamic, and fun—to create a visual that represented joy, resilience, and the many identities in the LGBTQ+ community,” said Herzog. “As someone living in Minneapolis, it means so much to be able to give back to OutFront Minnesota, an organization that’s done so much to protect and uplift queer people like me.”
OutFront Minnesota has been advocating for LGBTQ+ rights since 1987 through legislative action, education, and grassroots organizing. Their mission to make Minnesota a safe haven for queer individuals deeply aligns with Good Ass Hair Day’s values of inclusivity, empowerment, and community pride.
The Pride bottle is available now at www.agoodassday.com while supplies last.
About OutFront Minnesota
OutFront Minnesota is the state’s leading LGBTQ+ civil rights organization, advocating for equity through education, legislation, and community support. Learn more at.
For media inquiries, interviews, or product requests, please contact:
Jen Guntner | jen@goodasshairday.com
About Good Ass Hair Day
About A Good Ass Hair Day:
Born in the Midwest, Good Ass Hair Day creates clean, high-performance hair products with a bold attitude and an even bolder mission. From dry shampoo to refillable accessories, GAHD helps you stretch your wash days while showing up authentically—every damn day.
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Original Press Release.
