HOYA's commitment to excellence results in sun lenses that are built to deliver exceptional visual experiences

LEWISVILLE, Texas, Aug. 20, 2025 /PRNewswire/ -- Ophthalmic lens technology leader HOYA^® Vision Care has raised the bar in sun lens solutions for eye care professionals. This summer alone, HOYA launched three innovative sun lens products: HOYA Polarized™, HOYA Polarized HEV™, and HOYA Polarized Lenses with Lumacore™ Mirrors. HOYA's polarized lens portfolio showcases the company's advanced technologies, including embedded mirror coatings, solar blue light filtration, and fashion-forward color options, catering to a wide range of patient lifestyles and visual needs.

HOYA Polarized Lenses with Lumacore™ Mirrors are designed for long-lasting performance, using embedded mirror technology that resists scratching, peeling, and fading beyond traditional coatings. By integrating the mirror color directly into the lens, Lumacore ensures superior durability, enhanced clarity, and reduced glare for a more comfortable visual experience. Designed to withstand everyday wear, these lenses are easy to maintain and keep their bold, vibrant look over time.

HOYA Polarized™ lenses combine style and performance, offering three fashion-forward colors and gradient options to suit any look. Available in a wide range of designs, including LifeStyle^® 3 Sun, and compatible with new HOYA mirror coatings, these lenses help reduce glare and unpleasant reflections in excessive sunlight, increasing visual comfort. With features like enhanced contrast for night driving and added UV protection, HOYA Polarized lenses meet everyday lifestyle needs.

HOYA Polarized HEV™ lenses provide contrast-rich vision and offer 97% solar blue light protection.¹ They are darker than standard polarized options, improving comfort in bright conditions while enhancing contrast and visual clarity. Designed for durability, they are available in impact-resistant polycarbonate in gray, brown, and green.

"HOYA's sunwear portfolio stands out not only for its breadth but for its proven performance—and we're proud to lead in this space," said Samy Lauriette, Vice President of Strategic Marketing. "Each of our innovative lens solutions reinforces the message that UV protection is essential year-round, not just in summer. Safeguarding patients' vision is a daily priority, and our designs deliver exceptional style without compromising on clarity, comfort, or protection."

Now through September 30, 2025, new and current Visionary Alliance^® members can earn additional rewards on HOYA polarized lenses. The promotion includes HOYA's new HOYA Polarized Lenses with Lumacore™ Mirrors, HOYA Polarized™, and HOYA Polarized HEV™ lens orders. ECPs who wish to participate but aren't currently members can enroll in the program without commitments or contracts.

¹ Polarized HEV Gray polycarbonate lens vs standard 1.50 polarized gray lens between 380nm-460nm.

About HOYA Corporation
Founded in 1941 in Tokyo, Japan, HOYA is a global technology and med-tech company, and a leading supplier of innovative high-tech and medical products. HOYA is active in the fields of healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses, as well as key components for semiconductor devices, LCD panels and HDDs. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of over 35,000 people. For more information, please visit www.hoya.com.

About HOYA Vision Care
For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens industry. The company is dedicated to providing innovative vision care solutions for every stage of a patient's life. With a presence in over 50 countries, HOYA Vision Care has a leading position in the myopia management category and a proven expertise in advanced lens designs, high performance photochromic technologies, and high-quality AR coatings. HOYA Vision Care's solid market portfolio includes HOYA, Vision Ease, SEIKO and PENTAX optical lenses, as well as innovative products such as MiYOSMART myopia control lenses for children, Hoyalux iD MySelf individualized progressive lenses and the Sensity range of photochromic lenses. The company employs over 20,000 employees worldwide with large scale production facilities in Asia, Europe, and the US and 38 local Rx laboratories globally. For more information, please visit www.hoyavision.com.

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SOURCE HOYA Vision Care, North America