Seattle-style teriyaki brand turns customer insight into a cooked-to-order, protein-forward bowl designed for variety, quality and real satisfaction
Denver, CO (RestaurantNews.com) Teriyaki Madness (TMAD) does not do small, subtle or skimpy, and the new Two-By-Two Bowl makes that glaringly obvious in the best way possible. This limited-time offer builds on one of the brand’s most popular menu items, and doubles down with more protein, more variety and more of the high-quality, craveable ingredients that actually make a lasting impact after the bowl hits the table.
The original Two Protein Bowl ranks as the fourth most popular item on the menu without needing a flashy introduction. Customers keep coming back for the same reason, they want multiple protein flavors in one bowl and they want meals that hold up. After surveying more than 700 recent Two Protein Bowl guests, Teriyaki Madness got a clear answer. Variety wins. And the value of this huge bowl was a close second. So instead of tiptoeing around the edges, the brand went bigger and fully leaned into it.
The Two-By-Two Bowl allows guests to choose two proteins from the top four most popular proteins, including Chicken Teriyaki, Spicy Chicken Teriyaki, Steak Teriyaki and Orange Chicken, then doubles the portion to deliver a full pound of premium protein in a single bowl. Each bowl is cooked-to-order with fresh, stir-fry vegetables, a base of choice (white rice, brown rice, fried rice or Yakisoba noodles), and signature sauces that bring maximum flavor without ever watering anything down. No heat lamps, no shortcuts, no mystery scoops sitting around hoping someone orders them.
Served only as a large, this bowl isn’t chasing discounts or pretending a tiny portion is a deal. This is about walking out with a bowl that actually delivers on its promise. It is built for sharing, stretching into multiple meals or tackling it solo as a guest with a serious appetite.
While many fast casual brands are busy shrinking portions or cutting corners behind the scenes, Teriyaki Madness continues to lean into what made it stand out in the first place. Real ingredients, cooked-to-order bowls and generous servings. The Two-By-Two Bowl is another example of the brand paying attention to what customers are asking for and then actually delivering on it.
“Everyone talks about value, but a lot of places seem to think that means giving you less,” said Nate Weir, culinary director of Teriyaki Madness. “We look at it differently. If you start with delicious recipes, cook everything to preference and use ingredients that are actually fresh, you don’t have to hide behind gimmicks. People can taste the difference immediately. This bowl just makes that even more obvious. It gives you variety, it holds up over multiple meals and proves that quality and portion size are not mutually exclusive. You can have both, and frankly, you should expect both.”
Additionally, Teriyaki Madness fans have one more reason to treat themselves this season – the annual spring gift card deal is back and bringing the flavor. Now through June 30, snag a $50 gift card at TeriyakiMadness.com/giftcards/ and score a bonus $10. Keep it for the next craving (no judgment) or pass it along as a deliciously unexpected surprise for the mom, dad, or grad who deserves a little extra yum.
Available systemwide for a limited time, the Two-By-Two Bowl is not here to be polite. It is here to raise the bar and make everything else look a little underwhelming by comparison.
For more information, visit TeriyakiMadness.com.
About Teriyaki Madness
Teriyaki Madness (TMAD for short) is a fast casual Seattle-style Japanese concept founded in 2003. Known for its crazy delicious teriyaki bowls, TMAD offers a customizable, protein-packed menu featuring marinated chicken, steak, salmon, tofu, and fresh veggies over rice or Yakisoba noodles, complemented by signature sauces and sides like eggrolls and edamame. This isn’t your “average teriyaki” — it’s huge bowls of bold, healthy (or not – we don’t judge), over the top awesomeness. Cravings encouraged, chopsticks optional, and fair warning: these bowls are highly addictive. With over 200 shops across 40 states, the brand is rapidly expanding nationwide. Teriyaki Madness is actively seeking dedicated franchise operators of all backgrounds to bring fresh, delicious teriyaki bowls to their neighborhoods. For more information on franchise opportunities, visit franchise.TeriyakiMadness.com. To explore the menu and learn more, visit TeriyakiMadness.com or follow Teriyaki Madness on Facebook, Instagram and LinkedIn.
Contact:
Josiah Kinman
Champion
936-615-8979
jkinman@championmgt.com
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The post Teriyaki Madness Doubles Down With New Two-By-Two Bowls first appeared on RestaurantNews.com.
