HonestChew is the Latest Innovation from Woof, the Pet Wellness Leader Recently Ranked #3 Overall and #1 in Consumer Products on the 2025 Inc. 5000 List of Fasting-Growing Private Companies.

DENVER, Aug. 26, 2025 /PRNewswire/ -- Woof, the award-winning pet brand known for making life easier – and better – for dogs and their people, announced today the launch of HonestChew: a plant-powered, ultra-durable chew that's safer than bones, tougher than nylon, and more natural than traditional synthetic chews.

HonestChew was created to solve a problem nearly every dog parent faces: how to satisfy your dog's natural instinct to chew, without the plastic, rawhide, or added risk. Made from food-grade plant-powered materials, powdered antler bone, and vegetable broth, HonestChew is hypoallergenic and free from nylon, petroleum, plastic, and rawhide. Designed to flake (not splinter) during use, HonestChew also helps reduce the choking hazards associated with traditional bones. Together, these features deliver a better chewing alternative, offering irresistible flavor and unmatched durability.

"We created HonestChew to give pet parents a better alternative – one that doesn't force them to choose between safety, durability, or natural materials," said Daniel Haarburger, Founder of Woof. "Too many chews on the market are made from synthetic, petroleum-based materials. In fact, we found that 83% of dog parents admit to giving their dogs inedible chew toys, often without realizing the potential risks. HonestChew is our answer to that tradeoff: we're proud to introduce this game-changing product that raises the bar on safety, durability, and design for the entire chew category."

Woof's product development team spent over a year creating HonestChew, reimagining a category long defined by synthetic materials and splinter-prone bones. The result is a chew engineered for durability, enrichment and peace of mind, with thoughtful features pet parents can trust.

Designed for moderate to powerful chewers, HonestChew is part of Woof's broader spectrum of safer chew solutions – delivering long-lasting engagement and added functional benefits:

• Behavioral Enrichment: Encourages natural chewing instincts and offers mental stimulation to help soothe anxiety and curb boredom.
• Dental Wellness Support: While not a brushing alternative, HonestChew's nubs and ridges help gently scrape away tartar and buildup above the gumline, supporting fresher breath and healthier teeth.
• Play-Oriented Design: Unlike other durable chews that lay flat, HonestChew's curved shape and paw-grip designs promote natural chewing postures and longer-lasting engagement.

HonestChew comes in two shapes – Infinity Bone and Antler – and three sizes: small (for dogs under 25 pounds), medium (for dogs between 30-60 pounds), and large (for dogs larger than 60 pounds). Beginning today, HonestChew can be purchased on mywoof.com, Amazon, and Chewy for $9.99, $12.99, and $19.99 respectively. For more information, visit Woof at mywoof.com and on Instagram @mywoof.

About Woof
Woof is the award-winning pet brand on a mission to make life easier – and better – for dogs and their people. With a commitment to quality, thoughtful design, and functional wellness, Woof helps dogs enjoy safer, healthier play and their parents enjoy the peace of mind that comes with it. Its hero product, the Pupsicle, was the winner of the 2024 Pet Innovation Awards for Dog Toy of the Year and was named an honorable mention on the TIME 2024 Best Inventions List. In 2025, Woof proudly debuted at No. 3 overall and No. 1 in Consumer Products on the 2025 Inc. 5000 list of Fastest Growing Private Companies in America.

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SOURCE Woof